I'm Murray Gray. I work to advance the Sustainability Revolution, building solutions to sustainability challenges through business.

I do this through the co-creation, development and growth of new projects and ventures - I’m focused on collaborating with others to build these solutions. I believe that now and increasingly in the future sustainability will be the ultimate driver for innovation.

I’m focused on driving transformation across 3 key pillars: helping larger enterprises shift to a more sustainable and circular operating model, helping truly transformative startups to grow, and working to develop broader ecosystems for creating impact to enable and accelerate this process.



NOW: What I'm working on right now




Enterprise Transformation

Consulting to mid to large scale companies on transformation to a sustainable and regenerative model of operation.

Sustainability Benchmarking Software

Building and commercialising an enterprise software solution that enables businesses to benchmark and improve their sustainability performance.

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B Lab Spain: Growth of B Corp movement

I help B Lab Spain with projects to grow the B Corporation movement in Spain. We’ve recently designed and launched a number of educational initiatives with the purpose of scaling the movement through sustainability professionals and renowned business schools.


Techstars: Arcadis City of 2030 Accelerator

I am mentoring on the Techstars and Arcadis smart city accelerator and am particularly delighted to be lead mentoring Senscity. Ten companies have been selected that pioneer technologies that will revolutionize how we live, work and travel in cities now and in the decades to come. These are innovative solutions that will transform the natural and built environment and improve quality of life.

SingularityU - Rotterdam Chapter


Working as a community leader for SingularityU’s Rotterdam Chapter. SingularityU prepares Global Leaders & Organizations for the Future; exploring the opportunities and implications of exponential technologies and connect to a global ecosystem that is shaping the future and solving the world’s most urgent problems.


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Mount Crescent

Founded in collaboration with H Bureau, Mount Crescent is a learning platform focused on embedding sustainability into modern business as a form of innovation.

More here

Impact Venture Ecosystem Development

Working out the ingredients to build a cluster / ecosystem that is something like the “Silicon Valley for impact mission driven ventures” (if that is in fact desirable).

Currently building some platforms to Ienable these ecosystems to develop.



Exploring the Amsterdam scene.

Learning kickboxing (fairly non violently).

Acquiring deeper knowledge of impact investing.

Getting to foundational level Dutch, while trying to keep my Spanish warm.

Expanding my vegan cooking repertoire.

Diving deep into the crevices of Spotify niches, crafting my own personal little themed Spotify playlists: